An estimation of $23 billion of display ads spending by companies is expected this year. In 2019, the estimate is expected to rise to $37.6 billion. Considering these digits, it is safe to say that investing on display ads is a good idea. Despite the good news, there is a possibility for fraud to take …
Mobile is becoming the core of connectivity. The next few years will bring technology into the background while it becomes incorporated in our devices. In a few years, we may be able to change fabric color through the reaction of electric charges. Wearers can control light patterns to complement the surrounding colors and elements. The …
Understanding Ad optimization space revolves around differentiating DFP, Ad Exchange and AdSense. Most of the questions asked are as follows: What’s the difference between AdSense and AdX? What’s the most effective way to use Google Ad Exchange? Should I give 100% of my ad inventory to Google? What is dynamic allocation and how does it …
TrackMaven has recently discovered a bad habit among content publishers. A lot of marketers are publishing content at the wrong time, giving lesser visibility. Content plays a major role in online marketing and these marketers can’t simply overlook this mistake. To get it all right, here is the data from the study showing the wrong …
AOL is now taking over display ad sales for Microsoft including mobile and video ads across nine countries. It was announced that Microsoft signed a deal for Bing to power AOL in a span of 10 years, which seems to overthrow Google from the position starting January 2016. Display Ads Micorsoft continues to host ads on …
Good news! Twitter just announced that it is allowing advertisers to drive app installs from promoted videos. The micro-blogging platform has shown new video capabilities after a year from announcing that it’s selling app-install ads. It was a good decision for Twitter because these ads are the driving force of revenue in mobile. Among its …
According to Forrester, buy-side advertisers and sell-side media companies are looking for alternatives because the lack of premium inventory is holding back video ads growth. Supposedly, advertisers, publishers and brands are looking to digital video as an effective method to reach consumers. Forrester’s report, Solving Digital Video Advertising’s Premium Dilemma, shows that they are now …
Telstra subsidiary, Ooyala, presented data in the Q1 2015 Global Video Index that 42% of online mobile video ads viewing in the first quarter this year is from mobile devices. Most of the views come from Smartphones, which is four times the plays of tablets in the same period. In the same report, TV broadcasters made …
