Archives - August 2017

31
Aug

More than 50% of digital media time now spent within five mobile apps

The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35. The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the opposite may actually be happening — concentration and consolidation. More digital media time is concentrated in smartphone …

31
Aug

How publishers are preparing for Google’s ad-blocking version of Chrome

As Google prepares to roll out an ad-blocking version of Chrome, it’s been scoring websitesusing its Ad Experience Report. The tool provides screenshots and videos of ads that have been identified by the Coalition for Better Ads as most annoying to users, such as pop-ups and autoplaying video ads with sound and “prestitial” ads with countdown timers. While …