Ad Spend Globally Passes The Half Trillion Dollar Mark

Ad Spend Globally Passes The Half Trillion Dollar Mark
9
Mar

In 2014 the global marketing industry surpassed a half-trillion USD totaling $525 billion for all the top ten for nearly 75% of the global ad spend, according to the most recent report from Technique Analytics, international Advertising Market Forecast Outlook.

Online opportunities: The top 10 digital marketing and advertising marketplaces taken into account over 81 percent of global electronic advertisement spend in 2014. And per CMO Council, “digital advertisements will lead the way for worldwide media growth in another four decades, accounting for 33% of total advertising profits, almost catching television along the way. television advertising will create $173.7 billion internationally in 2014 and grow to $214.7 billion in 2018. During exact same duration, Internet advertising will grow from $133 billion to $194.5 billion.”

The United States alone accounted for over a third of international ad investments made in 2014. At the same time Asia exceeded Japan in 2013 to be the next largest marketing market and certainly will exceed Germany (4th biggest marketplace) therefore the U.K. (5th largest marketplace) markets combined in 2015.
Different key findings from SA document include:
*Global marketing and advertising continued to show strong development in 2014, growing 5.3per cent YoY. In 2015, global ad invest will increase 5percent to $551 billion by year-end 2017 will exceed the $600 billion level.
*In 2014, the U.S. advertising industry was actually 600% larger than all 10 of the bottom markets combined.
*The bottom 10 markets taken only accounted for 5.8 percent of worldwide advertisement spend.
* The U.S. provides by far the biggest TV marketing industry. In 2014 it had been nearly five times larger than China, the 2nd biggest market.