Blog

7
May

Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit

New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn. Toward the beginning of today at the Bing Partner Summit, at Microsoft central station, the organization reported another show arrange, the Microsoft Audience Network (MSAN). Despite the fact that the organization has had the “Bing Audience Network,” the new …

20
Jan

Digital advertising in 2018: 5 trends to watch

Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018 Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital …

31
Aug

More than 50% of digital media time now spent within five mobile apps

The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35. The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the opposite may actually be happening — concentration and consolidation. More digital media time is concentrated in smartphone …

31
Aug

How publishers are preparing for Google’s ad-blocking version of Chrome

As Google prepares to roll out an ad-blocking version of Chrome, it’s been scoring websitesusing its Ad Experience Report. The tool provides screenshots and videos of ads that have been identified by the Coalition for Better Ads as most annoying to users, such as pop-ups and autoplaying video ads with sound and “prestitial” ads with countdown timers. While …

16
Apr

Instagram Stories tops 200M daily users, now bigger than Snapchat

Instagram’s eight-month-old Snapchat clone is presently greater than the first and includes a few all the more new Snapchatty highlights. Eight months after Instagram replicated Snapchat’s Stories, Instagram’s clone is formally greater than Snapchat. Consistently, more than 200 million individuals utilize Instagram Stories, the Facebook-possessed photograph and-video application reported on Thursday. By correlation, Snapchat found …

21
Feb

Why does customer engagement matter for retailers?

The retail industry is a fiercely competitive one. The rise of eCommerce means that consumers can, and do, easily shop around for better deals, while today’s desire for speed and convenience risks eroding any sense of customer engagement and loyalty. In 2016 we saw a number of high street casualties falling into trouble as they …

3
Feb

The Biggest Challenges In Programmatic Advertising

At the Digiday Programmatic Summit in Palm Beach, Florida, last month, attendees from agencies and brands were asked to jot down their biggest challenges in programmatic advertising. The mind map (below) lays out their major concerns. Among the big programmatic issues for brands and agencies are the number of vendors, the gap between creative and …