Category - All News

31
Oct

Five Things A DSP Should Look For In A Mobile Ad Exchange

In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange itself so it’s important to research an exchange’s available features—and determine their value to your organization—before committing that investment. Here are a few …

22
Oct

Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M

Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the cross-platform digital video advertising service. TechCrunch has heard that term sheets have been signed, and that the price, if the …

25
Sep

Facebook Launching Major Ad Network

Facebook will be launching out a major new ad network, which will allow them to display advertisements throughout the web, according to a recent Wall Street Journal article.  This launch is a long time in coming, and will put them in a position to directly compete with Google when it comes to being the ad …

7
Sep

Taking The Next Step: Launching Your Mobile Advertising Campaign

The increasing use of mobile devices, mobile web, advancement of network technologies, and multiple advertising platforms, creates new opportunities in the advertising market. Gartner expects global mobile advertising spending to reach $18 billion this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be …

6
Aug

A Mobile Strategy For Guaranteeing An Engaged Audience, mobile ad network

Time spent on mobile continues to increase at an explosive rate and has now reached more than 23% of total media consumption. Even so, most companies are still only starting to scratch the capabilities of how they can use mobile devices to drive their business forward. Mobile devices extend and expand the customer journey in complicated …

31
Jul

Google Analytics Can Now Exclude Traffic From Known Bots And Spiders

Google made a small but important update to Google Analytics today that finally makes it easy to exclude bots and spiders from your user stats. That kind of traffic from search engines and other web spiders can easily skew your data in Google Analytics. Unfortunately, while generating fake traffic from all kinds of bot networks is big business and accounts for almost …

27
Jun

Going Native

One of the most important debates in mobile app development has been the trajectory of the mobile web compared to native apps. The question has been whether mobile web apps can gain enough support on iOS, Android and other mobile operating systems to provide a good user experience and ultimately compete with proprietary apps. We …

20
Jun

“Demand Fusion” Tech, OpenX Ad Network helps Publishers Take A Smarter Approach To RTB

Ad tech company OpenX is announcing a new version of its supply-side platform today, which co-founder and Chief Revenue Officer Jason Fairchild described as “SSP generation two.” OpenX offers a number of ad tools for online publishers, including an ad server, an ad exchange and, following the acquisition of LiftDNA in 2012, an SSP (which helps publishers automate …

28
Jan

Vidernet Video Ads – Statistics Are In

It appears that the internet is becoming the ‘vidernet’. With more and more video sharing websites popping up, and more advertisers pouring their budgets into online video advertising, the predictions of the visionaries of the last few years seem to be coming to fruition. According to a study by Google and AOL conducted by market …

28
Jan

Global Mobile Ad Spends To Reach $41.9 Bn by 2017

Global mobile ad spends is expected to reach a whopping $41.9 billion by 2017 from the about $13.1 billion last year, said research firm Gartner. In 2014 too, the mobile advertising market is estimated to grow moderately to $ 18 billion, said the research firm emphasizing that growth will be fueled by improved market conditions …

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