Category - All News

20
Jun

“Demand Fusion” Tech, OpenX Ad Network helps Publishers Take A Smarter Approach To RTB

Ad tech company OpenX is announcing a new version of its supply-side platform today, which co-founder and Chief Revenue Officer Jason Fairchild described as “SSP generation two.” OpenX offers a number of ad tools for online publishers, including an ad server, an ad exchange and, following the acquisition of LiftDNA in 2012, an SSP (which helps publishers automate …

28
Jan

Vidernet Video Ads – Statistics Are In

It appears that the internet is becoming the ‘vidernet’. With more and more video sharing websites popping up, and more advertisers pouring their budgets into online video advertising, the predictions of the visionaries of the last few years seem to be coming to fruition. According to a study by Google and AOL conducted by market …

28
Jan

Global Mobile Ad Spends To Reach $41.9 Bn by 2017

Global mobile ad spends is expected to reach a whopping $41.9 billion by 2017 from the about $13.1 billion last year, said research firm Gartner. In 2014 too, the mobile advertising market is estimated to grow moderately to $ 18 billion, said the research firm emphasizing that growth will be fueled by improved market conditions …

24
Jan

Mobile revolution to empower the world by 2014

The number of mobile phone subscriptions is expected to outnumber the world’s population by the end of 2014, according to a United Nations agency report. The International Telecoms Union (ITU) has predicted that mobile phone subscriptions will exceed a whopping seven billion early in 2014. At present, there are 6.8 billion mobile phone subscriptions while …

24
Jan

2014: The year mobile subscriptions exceed number of people on Earth

There will be more mobile subscriptions than people in the world in 2014 and Amazon is a bigger player in the mobile industry than Microsoft, according to an annual survey of mobile insiders conducted and produced by Bellevue-based mobile analyst Chetan Sharma. The survey found that Google, Apple and Samsung are the biggest players in the mobile …

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