TrackMaven has recently discovered a bad habit among content publishers. A lot of marketers are publishing content at the wrong time, giving lesser visibility. Content plays a major role in online marketing and these marketers can’t simply overlook this mistake. To get it all right, here is the data from the study showing the wrong …
AOL is now taking over display ad sales for Microsoft including mobile and video ads across nine countries. It was announced that Microsoft signed a deal for Bing to power AOL in a span of 10 years, which seems to overthrow Google from the position starting January 2016. Display Ads Micorsoft continues to host ads on …
Good news! Twitter just announced that it is allowing advertisers to drive app installs from promoted videos. The micro-blogging platform has shown new video capabilities after a year from announcing that it’s selling app-install ads. It was a good decision for Twitter because these ads are the driving force of revenue in mobile. Among its …
According to Forrester, buy-side advertisers and sell-side media companies are looking for alternatives because the lack of premium inventory is holding back video ads growth. Supposedly, advertisers, publishers and brands are looking to digital video as an effective method to reach consumers. Forrester’s report, Solving Digital Video Advertising’s Premium Dilemma, shows that they are now …
Telstra subsidiary, Ooyala, presented data in the Q1 2015 Global Video Index that 42% of online mobile video ads viewing in the first quarter this year is from mobile devices. Most of the views come from Smartphones, which is four times the plays of tablets in the same period. In the same report, TV broadcasters made …
When you talk about programmatic ad buying, you are not simply referring to real-time bidding. Non-real-time-bidding methods are widely available according to columnist, Matt Ackley. And you can benefit from them too. For the past few years, real-time bidding (RTB) revolutionized marketing, from social to display ads. It runs by selling the ads using audience …
The social media week has brought a good digital advertising insight for the millennials. Research shows that millennials are closely linked to the digital sphere. While other generations may get into the digital mindset, it only runs for a short period, when using technology. On the other hand, millennials have a constant link to technology. …
Verizon Communications has just completed its purchase of AOL for a total of $4.4 billion. Being an odd digital matchup, this has brought out big news in the internet ad network platform. No one could have imagined the combination of a mobile phone provider and an owner of popular content sites like TechCrunch, Engadget …
According to ad tech giant, Rubicon Project, mobile ad platform spending has increased to more than 1,300 percent between Q1 2013 and Q1 2015. That is a huge mark up in just two years. On the programmatic ad buying and selling, mobile went from 3 percent two years ago to 20 percent today. This data …
There are many benefits of owning a blog. One of the best benefits that bloggers look forward to is the monetary advantage. However, this does not come right after you start your blog, which is why experts recommend a well-planned strategy to build traffic in your site. What are the clever ways to make money …