Category - mobile

16
Apr

Instagram Stories tops 200M daily users, now bigger than Snapchat

Instagram’s eight-month-old Snapchat clone is presently greater than the first and includes a few all the more new Snapchatty highlights. Eight months after Instagram replicated Snapchat’s Stories, Instagram’s clone is formally greater than Snapchat. Consistently, more than 200 million individuals utilize Instagram Stories, the Facebook-possessed photograph and-video application reported on Thursday. By correlation, Snapchat found …

28
Nov

Cyber Monday, the Largest Day in US E-Commerce History

Cyber Monday became the largest day in US e-commerce history with roughly $3.4 billion consumer spend online, according to data from Adobe. This was just close to Black Friday’s $3.34 billion online spend. On the contrary, Black Friday surpassed Cyber Monday’s mobile commerce revenue at $1.2 billion vs. $1.19 billion. According to Adobe, 9 percent …

30
Sep

Content and SEO: Creating a Link- Worthy Content

You already know this before. Quality content equals more links, more shares, more traffic and eventually more money to your site. In fact, Andrey Lipattsev, Google Search Quality Senior Strategist stated that Google’s two top ranking factors are content and links. But what makes a content linkable? Well it works like this. First you must …

12
Aug

Instagram’s direct-response ads not yet a hit to advertisers

A year ago, Instagram launched its direct-response advertising business with the cooperation of its parent company, Facebook. This type of advertising was launched to attract marketers who intend not just to place their ads on social media but to encourage their users to act on these ads, click on them, install an app or visit …

8
Jul

3 Easy Ways to Engage Millennials

To capture the millennial market today, brands are venturing into digital content production doing their best to craft content that would resonate to the said target market. In fact, a record breaking £5.2 billion of investment on content marketing was invested by UK brands last year according to Enders Analysis. Here we compiled three key …

14
May

5 Ways to Significantly Increase Blog Engagement

  ‘Engagement’ is one of the core keys to every blog’s success. We all want our blogs to build traffic, gain lots of followers, comments and heaps of social sharing from loyal fans whom we want to have a long-term friendship with. In this post, we’re going to look at five ways you can significantly …

12
May

Mobile versus desktop: Optimize both experiences

Mobile-only users outnumbered desktop users in March of 2015 according to Comscore. It is anticipated that this trend that will carry on in the next 10 years, as both business and personal users shift away from working in their desks and instead choose to access the internet any time from anywhere. With Tech giants like …

22
Apr

IAB: $10 Billion Digital Ad Growth Driven By Mobile

US online ad revenue hit $59.6 billion in 2015 with $10 billion digital ad growth driven by mobile ads. The 2015 digital ad revenue is $10 billion more than in 2014 with mobile ads accounted for 35% of the ad revenues in the US compared to 25% the previous year according to IAB 2015 Internet …

14
Apr

Native ads to drive 63 percent of mobile display ad spend by 2020

By 2020, media buyers will spend $84.5 billion on mobile advertising, with mobile accounting for 75.9 percent of all digital ad spend globally, as revealed in a new study by Facebook and IHS Inc. Third-party in-app native advertising will be the fastest-growing ad format in digital advertising and is anticipated to grow at a 70.7-percent …

25
Mar

IAB Publishes Guide to Optimize Ad Viewability

Recently, the IAB published a primer with tactical tips and best practices for increasing viewable impressions of desktop display and video ads. IAB intends to help publishers improve the ad tech side of their business and address the three ad delivery levers. (1) site redesign to ensure that ads are positioned optimally; (2)latency improvements to …

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