Category - mobile

16
Nov

AOL on Advertising: Its About to Get ‘Exponentially More Expensive’

Automated ad buying costs more than the traditional methods and is going to get exponentially more expensive. AOL CEO Tim Armstrong in his talk during the Advertising Week stated that marketers should not be surprised by how much more automated ad buying costs than traditional methods today. This is only due to the fact that …

13
Nov

6 Categories of Native Advertising and Its Benefits

Recently, more companies have turned to native advertising to promote their brands as it has proven to be more profitable compared to traditional online advertising so far. Native ads are types of online advertising that matches the form and function of the platform on which it appears. It can increase brand lift as much as …

5
Nov

Google Will Pay Publishers for Viewable Ads Only [Policy Update]

Publishers will be paid only for the ads that are fully viewable by the users as recently announced by Google on its AdWords blog. As Google Display Network is aiming for a 100% viewable ads in the coming few months, advertisers will be paying 30% premium to use this new viewable ads model. In their …

5
Nov

Adobe Predicts 2015 Online Holiday Sales To Hit Record $83B

Adobe predicts 2015 online holiday season spending to reach $83 billion – with the 11% year-over-year increment in web spending. As per the Adobe Digital Index 2015 Holiday Shopping Predictions, this year’s Cyber Monday online deals will augment up to 12-percent year-over-year, moving to a record $3 billion in one day. Highest online sales could …

18
Oct

U.S. Digital Ad Spending to Exceed Television Spending in 2016

U.S. Digital media ad spending is anticipated to exceed TV ad spending according to recent forecast from Magna Global. Magna Global’s director of global forecasting Vincent Letang further explains that the digital media ad revenue will surpass TV ad income in U.S. earlier than expected with $66 billion in revenue. Relative to this fact, it …

14
Oct

Ad Blocking Apps Plummets iOS Safari Clicks

Ad Blocking Apps caused a drop in iOS Safari Clicks by 19%. Apple’s choice to permit advertisement blocking applications on the App Store has been denounced as the end of mobile advertising as we are aware of it. Although others believed it won’t have any effect on advertiser’s capacity to reach mobile audiences, almost everyone …

12
Oct

Twitter to feature pre-roll video advertising to video tweets

A new Twitter service platform will need clients to watch pre-roll advertising on videos in tweets. Twitter’s Amplify product will embed advertising into related videos in light of the categories picked by the advertiser. Equivalent to the model utilized by YouTube, the product offers payment to Twitter users for featuring short advertisements before their own …

11
Oct

Facebook Triumphs Over Google Display Ads Growth

Facebook FB +0.82% continues picking up on Google display ads growth GOOGL +0.75% in the business of selling display advertisements that bolster a large number of websites and applications.   Recent survey reveals that Facebook saw 40% growth during the last three months in display ads conveyed via automated technology known as “programmatic”. Following an …

8
Oct

Ad Blockers Can’t Prevent UK Display Ad Revenue from Hitting Record High

Display advertising has taken its largest ever share of UK digital ad budgets in H1 courtesy of a 27.5% year-on-year increase in spend. The announcement, based on stats from the IAB, comes as the display advertising industry faces criticism over its ability to weather a reported surge in ad-blocker usage. Video ad spend saw growth …

12
Aug

Mobile Adblockers Becoming the Norm

While the mobile ad fraud is increasing, marketers must look out for adblockers becoming a standard use. Adblock Plus pointed out that marketers should be concerned about the issue of mobile ad fraud. The result of this well known desktop ad blocker is similar to the popularity of mobile adblockers than what we see on …

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