While the mobile ad fraud is increasing, marketers must look out for adblockers becoming a standard use. Adblock Plus pointed out that marketers should be concerned about the issue of mobile ad fraud. The result of this well known desktop ad blocker is similar to the popularity of mobile adblockers than what we see on …
Mobile is becoming the core of connectivity. The next few years will bring technology into the background while it becomes incorporated in our devices. In a few years, we may be able to change fabric color through the reaction of electric charges. Wearers can control light patterns to complement the surrounding colors and elements. The …
Several mobile operators plan to block advertising on their networks, setting the stage for a battle with digital media companies such asGoogle, AOL and Yahoo. One European wireless carrier told the Financial Times that it has installed blocking software in its data centres and planned to turn it on before the end of 2015. The …
It’s commonly assumed that creating effective video advertising means spending big money. But what if I told you that you could spend a fraction of your budget while providing enormous value to your marketing campaign, customers, and end goal? Thanks to the constant evolution of technology and a grown-up consumer market, the future is here, and …
While that may be true to some extent, more often the culprit is an outdated Web site with confusing messaging or lousy content. These days, a lot of attention is paid to social media, mobile apps, big data analytics, retargeting, email automation, etc. However, your humble Web site is the hub of all these efforts …
How is Facebook going to monetize Messenger? Not by featuring games in the app like Korea’s KakaoTalk, at least for now. Instead, Facebook could concentrate on solving new problems with Messenger. When I pressed Facebook’s EMEA Director of Platform Partnerships Julien Codorniou about whether Messenger would become a platform that hosts non-chat experiences but determined there were better ways …
In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange itself so it’s important to research an exchange’s available features—and determine their value to your organization—before committing that investment. Here are a few …
Facebook will be launching out a major new ad network, which will allow them to display advertisements throughout the web, according to a recent Wall Street Journal article. This launch is a long time in coming, and will put them in a position to directly compete with Google when it comes to being the ad …
The increasing use of mobile devices, mobile web, advancement of network technologies, and multiple advertising platforms, creates new opportunities in the advertising market. Gartner expects global mobile advertising spending to reach $18 billion this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be …
Time spent on mobile continues to increase at an explosive rate and has now reached more than 23% of total media consumption. Even so, most companies are still only starting to scratch the capabilities of how they can use mobile devices to drive their business forward. Mobile devices extend and expand the customer journey in complicated …