Tag - brand for millennials

To capture the millennial market today, brands are venturing into digital content production doing their best to craft content that would resonate to the said target market. In fact, a record breaking £5.2 billion of investment on content marketing was invested by UK brands last year according to Enders Analysis. Here we compiled three key …

The social media week has brought a good digital advertising insight for the millennials. Research shows that millennials are closely linked to the digital sphere. While other generations may get into the digital mindset, it only runs for a short period, when using technology. On the other hand, millennials have a constant link to technology. …