By 2020, media buyers will spend $84.5 billion on mobile advertising, with mobile accounting for 75.9 percent of all digital ad spend globally, as revealed in a new study by Facebook and IHS Inc. Third-party in-app native advertising will be the fastest-growing ad format in digital advertising and is anticipated to grow at a 70.7-percent …
Nowadays, any business finds the need to use social media marketing. Doing so expands your customer reach by providing more information about the business. It can also be an opportunity to develop relationships that may increase customer retention, sales, and improve brand reputation. With the fast paced technological changes, it is harder to keep up …
Social Networks Report Record: More people than ever reacted to last night’s Super Bowl using social media, according to reports from a number of tech companies. Facebook today says that this year’s Super Bowl was the biggest yet on its social network, and YouTube says more people than ever before watched ads and teaser videos on …
