Adobe predicts 2015 online holiday season spending to reach $83 billion – with the 11% year-over-year increment in web spending.
As per the Adobe Digital Index 2015 Holiday Shopping Predictions, this year’s Cyber Monday online deals will augment up to 12-percent year-over-year, moving to a record $3 billion in one day. Highest online sales could reach up to 18% year over year at $1.6 billion on Thanksgiving Day. The following day — Black Friday — is expected to generate $2.7 billion in sales.
Adobe’s Online Holiday Sales Predictions
Looking forward to the holiday season, Adobe states that 11 percent of e-trade will occur in mobile phones compared to 9 percent expected sales from tablets. The report likewise separated numbers by type of mobile device, anticipating iOS to drive 22 percent of online holiday deals, while Android will represent seven percent. In addition, Adobe reported that iPhone clients are 23 percent more prone to make purchases on their smartphones than Android users.
Adobe’s Holiday Mobile Activity Predictions
Online customers will have the best chance of finding discounts this Christmas season via display ads in social media. The report likewise predicts social media to take part in the holiday season’s e-commerce activity with income per Facebook visit averaging $1.24, Pinterest $0.74 and Twitter $0.60.
Best Online Channels to Find Holiday Discounts
Adobe says its 2015 online holiday sales predictions are based on the evaluation of 55 million product SKUs, along with data from more than a trillion visits to 4,500 retail websites during the last seven years.
In general, Adobe expects this year’s US holiday online sales to account for 22 percent of the country’s total e-commerce activity in 2015.
Adobe’s Predictions for 2015 Online Holiday Sales