TrueView for shopping introduces the latest shopping solution through YouTube.
Whether or not it’s reviewing a product or understanding how to prepare a soufflé, people rely on videos to help them get through a task. We see this as micro-moments, where consumers automatically use a device to learn, decide and buy things. To draw the line between a potential consumer watching a video and making a purchase, YouTube has created TrueView, a complete guide for product information. Avi Fein, Product Manager of YouTube, explains that one may find product details and simply click to buy it. It’s that simple.
On the other hand, marketers benefit from TrueView by having their products displayed within high paying video ads. Products, details and images may altogether makeup the ad and is clickable for any user to buy. TrueView in-stream video ads are also available, catering to the 50% of mobile users. It is completely available across all devices from desktops to tablets and smartphones.
This new shopping experience is made possible by the first integration of the Google Merchant Center into high paying video ads. Businesses need only to connect their campaign with a Merchant Center feed and immediately get access to in-stream videos where their ads are displayed clearly. Ultimately, these ads are placed according to demographic and geographic references for effective marketing.