Cyber Monday became the largest day in US e-commerce history with roughly $3.4 billion consumer spend online, according to data from Adobe. This was just close to Black Friday’s $3.34 billion online spend. On the contrary, Black Friday surpassed Cyber Monday’s mobile commerce revenue at $1.2 billion vs. $1.19 billion.
According to Adobe, 9 percent of the retail site traffic came from tablets while 44 percent was from smartphones. PCs on the other hand had conversions driving 65 percent of online retail sales. Overall, it was reported that the average order value on iPhones was $139 and $124 on Android devices.
The top Cyber Monday retailers were the following:
eBay
Amazon
Macys
Walmart
H&M
Target
Nordstrom
Kohl’s
Home Depot
Gap
The top 10 states where the most online spending occurred, between Thanksgiving and Cyber Monday, were the following:
California
New York
Texas
Florida
Illinois
Pennsylvania
New Jersey
Ohio
Georgia
North Carolina
According to separate data from Amobee, retailers with the highest “digital content engagement” on Cyber Monday were:
Amazon
Target
Walmart
GameStop
eBay
NewEgg
Best Buy
Kohl’s
Macy’s
Toys “R” Us
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