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Digital advertising in 2018: 5 trends to watch

Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018 Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital …


More than 50% of digital media time now spent within five mobile apps

The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35. The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the opposite may actually be happening — concentration and consolidation. More digital media time is concentrated in smartphone …


How publishers are preparing for Google’s ad-blocking version of Chrome

As Google prepares to roll out an ad-blocking version of Chrome, it’s been scoring websitesusing its Ad Experience Report. The tool provides screenshots and videos of ads that have been identified by the Coalition for Better Ads as most annoying to users, such as pop-ups and autoplaying video ads with sound and “prestitial” ads with countdown timers. While …



Twitter is cleaning up its look and enabling people to clear out ads on web pages opened within its iOS apps. On Thursday, Twitter began rolling out a redesign of its mobile apps, sites and TweetDeck to make the social network look less cluttered. While many of the changes are cosmetic, potentially the most consequential …


Instagram Stories tops 200M daily users, now bigger than Snapchat

Instagram’s eight-month-old Snapchat clone is presently greater than the first and includes a few all the more new Snapchatty highlights. Eight months after Instagram replicated Snapchat’s Stories, Instagram’s clone is formally greater than Snapchat. Consistently, more than 200 million individuals utilize Instagram Stories, the Facebook-possessed photograph and-video application reported on Thursday. By correlation, Snapchat found …


Why does customer engagement matter for retailers?

The retail industry is a fiercely competitive one. The rise of eCommerce means that consumers can, and do, easily shop around for better deals, while today’s desire for speed and convenience risks eroding any sense of customer engagement and loyalty. In 2016 we saw a number of high street casualties falling into trouble as they …


The Biggest Challenges In Programmatic Advertising

At the Digiday Programmatic Summit in Palm Beach, Florida, last month, attendees from agencies and brands were asked to jot down their biggest challenges in programmatic advertising. The mind map (below) lays out their major concerns. Among the big programmatic issues for brands and agencies are the number of vendors, the gap between creative and …


Cyber Monday, the Largest Day in US E-Commerce History

Cyber Monday became the largest day in US e-commerce history with roughly $3.4 billion consumer spend online, according to data from Adobe. This was just close to Black Friday’s $3.34 billion online spend. On the contrary, Black Friday surpassed Cyber Monday’s mobile commerce revenue at $1.2 billion vs. $1.19 billion. According to Adobe, 9 percent …


Ad Blockers Can’t Prevent UK Display Ad Revenue from Hitting Record High

Display advertising has taken its largest ever share of UK digital ad budgets in H1 courtesy of a 27.5% year-on-year increase in spend. The announcement, based on stats from the IAB, comes as the display advertising industry faces criticism over its ability to weather a reported surge in ad-blocker usage. Video ad spend saw growth …


Mobile operators plan to block online advertising

Several mobile operators plan to block advertising on their networks, setting the stage for a battle with digital media companies such asGoogle, AOL and Yahoo. One European wireless carrier told the Financial Times that it has installed blocking software in its data centres and planned to turn it on before the end of 2015. The …