What Does the Future Hold for Programmatic Advertising?

19
Jun

It is treal-time-bidding-2he best time to check out the latest trends in media and advertising, much because of the increasing growth of programmatic advertising. It is not limited to banner ads, but a great deal of advertising opportunities. The earlier phase had marketing teams placing small funds to it. It soon proved to be an efficient ad buying system. Since then, it has significantly risen to hiring in-house teams specifically for handling this task. As for programmatic marketers, they’ve spent loads of money to make the programmatic principle available for companies.

Improved data and offerings lead to growth

This year, the two main factors that are leading programmatic marketing growth are increasingly better data set and a constant expansion offer of higher quality inventory. For this to grow, companies that offer this service should be able to determine important demographics aside from age, sex and media usage habits.

There is an increase set of data needed for proper programmatic placement. Fortunately, the “Internet of Things” shows the possibility of recording information consumption habits and daily spending data. Programmatic marketers are now working on their database to house these vital information to successfully present the right ad to customers.

Ever since programmatic became known for its feasibility, another issue on hand is the small number of marketing outlets. While traditional marketing still has its place in the lead, programmatic ad inventory should keep up and maintain a qualified level for its ads. Knowing that there is a short in the inventory of ad units, companies have expressed the demand for increase supply, particularly the famous brand, American Express. In return, programmatic inventory outlets are still finding new ways to cater to these demands.

Incredibly with all this activity in the programmatic digital advertising ecosystem there aren’t a lot of choices for a true RTB Ad Network that deliver high performance for publishers.  On the Ad buying side there are plenty of options, however for web site owners and publishers who are looking for maximum exposure for their inventory, there are only a few real players like Envero Media.