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Banner Ads Are Still the Most Effective Web Marketing Format

Banner ads are still the best ad format among the different web marketing formats. According to the findings of AppNexus of the day-to-day execution of campaigns, Q 2015 Digital Advertising Index, banner ads are actually offering marketers the highest click-through rates. This research is based on over 80,000 campaigns transacted in that quarter. It is …


Google Launches a New Banner Ad Format in Gmail

Google is giving out a new ad option to advertisers. Gmail has already been using native ads, the ones we see at the top of our inbox. Just recently, Google increased its advertising game by making it easier and interesting enough for all advertisers to buy directly from AdWords. These ads are automatically collapsed once …


Bite-Size Videos Make More Profit

Are you tired of seeing long-length videos that take so much of your time? Well, you don’t have to spend that much time to get information. You don’t even have to cut it at mid-time because more companies are implementing the short-length video. One major PC brand, Lenovo has just realized this video advertising technique …


Google Bans Flash Pre Roll Video Ads

Flash is nearing the end as Google will start banning it on September 1. Google has just announced its halt on playing Flash on Chome to “improve performance for users.” Considering that Chrome is the most popular browser and controls 63% of the market, it is bad news for Adobe’s Flash. The decision was made …


The Buy Button: How to Get Potential Customers to Hit It?

It is impossible to imagine life if Smartphones were not a part of our daily lives. The way we communicate and access to the rest of the world would have been more difficult. Thinking about the advantage of today’s technology, are we really making the most of it? Better yet, are marketers and advertisers making …


Creators of Top Facebook Videos

In July 2015, there were 1.8 million videos uploaded on Facebook. It has recorded 68.5 billion views for 251 thousand different creators. However, those numbers are not the only ones to be amazed about. How about the video creators of the most viewed videos? Top Video Creators According to Tubular, the 5 most watched Facebook …


4 Social Media Marketing Facts

Nowadays, any business finds the need to use social media marketing. Doing so expands your customer reach by providing more information about the business. It can also be an opportunity to develop relationships that may increase customer retention, sales, and improve brand reputation. With the fast paced technological changes, it is harder to keep up …


Mobile Adblockers Becoming the Norm

While the mobile ad fraud is increasing, marketers must look out for adblockers becoming a standard use. Adblock Plus pointed out that marketers should be concerned about the issue of mobile ad fraud. The result of this well known desktop ad blocker is similar to the popularity of mobile adblockers than what we see on …


Q2 2015 State of Mobile Advertising Report

When asked what most people’s first app of the day is, it’s always the entertainment that dominates. Presumably, social media takes people’s schedule by storm. However, it is the news and information category that still has the highest loyalty and consistency of use. This is just part of the information released in the Q2 2015 …


How will Ad Blocking Change the Digital Advertising Industry?

The truth is now in the open. Consumers prefer not seeing online advertisements at all, even the best internet ads. Technology enthusiasts came together to bring out ad-blocking software into the online interface. This has significantly changed online advertising, from magazines to gaming, and across different websites. Through the years, ad blocking has gradually become …