Nowadays, any business finds the need to use social media marketing. Doing so expands your customer reach by providing more information about the business. It can also be an opportunity to develop relationships that may increase customer retention, sales, and improve brand reputation.
With the fast paced technological changes, it is harder to keep up than you expect. Marketing online today can be totally different tomorrow.
Watching the industry publications is the best way to keep up with these changes, but that’s just a small portion of the many responsibilities in social media. while it is harder to keep up, it is wise to know these facts on statistics that help in your next marketing decisions.
1.) 71% of all adults with internet access, use social media
Among all adults with internet access, about ¾ of adults have at least one social media account, and 52% use two or more.
This points to the possibility that your potential customers are already in a certain form of social media and may be elsewhere on the net. If you are already in these social media platforms, you are likely to get in touch with these people.
2.) An average American social media user goes on social media for 2.7 hours per day
In that number of hours each day, a business can take advantage of its presence and users may likely find a business and engage with it.
Though this average doesn’t guarantee that your potential customers use exactly 2.7 hours a day, it is more possible to find them on famous social media platforms like Facebook.
3.) Facebook maintains its spot as the most widely used social media platform
Starting in the online interface can only give you one advice to start where everyone else is. Statistics show that 58% of all American adults are using it.
The number indicates that over half of the entire adult population in America use Facebook. Additionally, more than half of them use a lot of social platforms, and among those who don’t, 79% are on Facebook. That’s enough proof that doing business in that platform can help one succeed.
4.) In terms of engagement, Youtube drives the most traffic
Youtube drives the most engaged traffic compared to all other social media platforms. It may not seem like a social platform but it is where users stay the longest and has the most engagement. The fact that it can only give a few referrals, you can be sure to get more quality than quantity.
LinkedIn and Google+ are two traffic drivers while Reddit and StumbleUpon have the least engagement, with Reddit having 63% higher bounce rate than of Youtube’s. So it is well worth it to spend more time on making videos than posting links in forums.
