The truth is now in the open. Consumers prefer not seeing online advertisements at all, even the best internet ads. Technology enthusiasts came together to bring out ad-blocking software into the online interface. This has significantly changed online advertising, from magazines to gaming, and across different websites.
Through the years, ad blocking has gradually become a mainstream tool that is taking the internet by storm. If you remember, Apple has announced its ad-blocking feature in the latest iOS 9. As expected, agencies, publishers and brands are all going to experience a huge impact in the long run.
The impact of ad blockers to the advertising and publishing industry can be seen through the following statistics:
- Adobe and PageFair reported that 144 million monthly active users have adopted the ad-blocking tool globally.
- Since the last year, ad blocker users increased by 69 percent.
- Ad blocking is widely used and available in all verticals.
- The rates of ad blocks are highest in technology and video game sites, which are 25 percent and 30-50 percent respectively. The entertainment, business news, and sports news sites are rising as well with estimates of 10-20 percent.
- An estimated 54 percent of men between 18 and 29 years of age use ad blocking.
- Adblock Plus is the top ad block software and has been downloaded over 400 million times. Its active users range from 50 to 60 million.
With these facts on hand, what can you say about the rise of ad blocking?
