It is impossible to imagine life if Smartphones were not a part of our daily lives. The way we communicate and access to the rest of the world would have been more difficult. Thinking about the advantage of today’s technology, are we really making the most of it? Better yet, are marketers and advertisers making the best mobile sales conversions with their banner ads? Unfortunately advertisers have to be aware that mobile banner ads are not converting at the same level as display and other ad formats.
If you are as curious as numerous marketers, here are important tips to shed light on the matter.
Mobile gadgets are not making the most of sales opportunities
Considering the amount of time Americans take online on mobile phones, the retail sales take only a fifth. Most people actually wait to get on a full size computer after browsing on mobile just to make a purchase. Data entry, which is the major issue, is complicating shoppers and slows down the ordering procedure. This is true due to the need to input important details like credit card numbers and whatnot.
The one-click Buy button revolution
This concept is what Amazon has been using for years. It is a convenient way for for frequent visitors to buy online because the online platform accepts orders, packages them and ships them. You do not have to transfer from one website/app to another to complete the transaction. On the other hand, Pinterest makes it easier but acts as a middleman between the buyer and the main seller.
Many social networks have tried this as well like Facebook, but it did not come off well. Twitter started its in-feed Buy buttons and is said to be teaming up with Shopify for a better shopping experience. It will serve as a middleman just like Pinterest. Instagram has just jumped into the trend with its “Shop Now” button, potentially taking over Pinterest.
Improvement of the Buy button
Mobile apps are now offering more to vendors by allowing easy purchase through simpler compact forms of the seller’s main platform. These apps give a mobile space for them to store important customer information and full security. This gives customers a more secure place to make purchases.
After gaining the trust of many buyers, it is easier to take that app into the wider marketplace. For instance, Pinterest now has “buyable pins” that allow people to purchase an item pinned on boards. Pinterest will then complete the transaction for the buyer instead of having to click the links on the picture and search for the item on the actual website.
Efficient Purchases
The social Buy button can make effective purchases, and give marketers efficient ways to determine which campaigns influenced the purchase. These social platforms create a translatable response from ads and give way to social media marketers.
The Buy button has been a great tool benefiting both customers and advertisers. Mobile banner ads or any ad for that matter now have better opportunities to get more conversions; Thanks to social media, it is easier to connect and make mobile buying a thing.
