The Next Era of Online Ads: The Rise of Video Ads


After Facebook, Youtube, Instagram and other social media sites have launched their use of video ads, it is certainly clear that jumping into this trend can take your brand to a whole new level of online presence.

As they say, if you want to make more money out of your advertisements, jump into video.

However, digital video does not only mean creating moving clips, it entails something wise, slick and fast, which will eventually hit a home run.

Media executives who have low revenues out of their podcasts and text pages can jump to this growing trend. Certainly, this new advertising technique is a better chance for building profit.

Spotify has recently announced that it will host video ads from Comedy Central, NBC and ESPN. Many other popular sites have proven successful in the same idea.

Where does the trend lead us to? Video ads have come a long way since the start of it in the late 2000’s with a significant increase in the U.S. digital ad spending data. The table below shows why the rise of this type of ad sparks opportunities.