Category - All News

29
Jan

Why 2015 Is The Year For Mobile Advertising

It’s that time of the year again. With 2014 behind us, we have come up with a few predictions for 2015 regarding the mobile advertising industry.  Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, but do so responsibly.  As …

14
Jan

Twitter Ruffles Own Feathers With Speculated New Auto-Play Video Ad Product

New Auto-Play Video Ad Product Twitter is gearing up to introduce a new video ad product, according to Ad Age earlier this week. It’s no secret that advertisers love Facebook’s auto-playing video ads as well as YouTube’s pay-for-plays platform that allows higher engagement with consumers. Not on to get lost in the flock, Twitter’s potential to combine …

6
Jan

The Often Overlooked Side Of The Digital Publishing World “Optimization”

Digital Publishing World Publishers invest a great deal of time and effort into negotiating the contract and getting media spend for premium ads like internet ad network, display banner ads, high cpm banner ads, best rtb ad network, highest paying ad network. However, once the ink is dry, too many miss the next step – …

4
Jan

IAB Shares Their 2015 Predictions: Highest paying ad network “2015 Will Be A Big Year For Mobile”

Highest paying ad network {internet ad network | display banner ads | high cpm banner ads | best rtb ad network | highest paying ad network} With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Anna Bager, Scott Cunningham and Mike Zaneis of IAB share their thoughts …

27
Dec

Breaking the Records: $12.4 Billion for Fourth Quarter 2014

The fourth quarter 2014 broke all records for online advertising expenditures—and jumped an amazing 17%  since the same time last year. The  IAB Internet Advertising Revenue Report says the figures also mark a 6.5% increase from Q2 2014, which totaled $11.7 billion. The full report is issued twice yearly for full and half-year data, and …

15
Dec

Identifying Digital Ad Fraud And How To Get Rid of It

It ranks as one of the Interactive Advertising Bureau’s (IAB) top initiatives for the next five years according to Randall Rothenberg, the organization’s President and CEO. In fact, the IAB spotlighted the issue of online ad fraud at its Annual Conference in February and has put a major effort into strengthening its Traffic Of Good …

9
Dec

Facebook’s Updated Newsfeed In January Means New Challenges For Social Marketers

Facebook’s Updated Newsfeed, Facebook announced that beginning in January 2015, users will see less promoted page content in their News Feeds. The change comes from a survey Facebook conducted with its users “Why we often look to people on Facebook to tell us how we can improve,” the company said in its post.  ”As part of an …

17
Nov

Facebook Will Monetize Games With Ads, Not Messenger

How is Facebook going to monetize Messenger? Not by featuring games in the app like Korea’s KakaoTalk, at least for now. Instead, Facebook could concentrate on solving new problems with Messenger. When I pressed Facebook’s EMEA Director of Platform Partnerships Julien Codorniou about whether Messenger would become a platform that hosts non-chat experiences but determined there were better ways …

31
Oct

Five Things A DSP Should Look For In A Mobile Ad Exchange

In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange itself so it’s important to research an exchange’s available features—and determine their value to your organization—before committing that investment. Here are a few …

22
Oct

Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M

Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the cross-platform digital video advertising service. TechCrunch has heard that term sheets have been signed, and that the price, if the …

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