Category - All News


3 Easy Ways to Engage Millennials

To capture the millennial market today, brands are venturing into digital content production doing their best to craft content that would resonate to the said target market. In fact, a record breaking £5.2 billion of investment on content marketing was invested by UK brands last year according to Enders Analysis. Here we compiled three key …


5 Ways to Significantly Increase Blog Engagement

  ‘Engagement’ is one of the core keys to every blog’s success. We all want our blogs to build traffic, gain lots of followers, comments and heaps of social sharing from loyal fans whom we want to have a long-term friendship with. In this post, we’re going to look at five ways you can significantly …


Mobile versus desktop: Optimize both experiences

Mobile-only users outnumbered desktop users in March of 2015 according to Comscore. It is anticipated that this trend that will carry on in the next 10 years, as both business and personal users shift away from working in their desks and instead choose to access the internet any time from anywhere. With Tech giants like …


IAB: $10 Billion Digital Ad Growth Driven By Mobile

US online ad revenue hit $59.6 billion in 2015 with $10 billion digital ad growth driven by mobile ads. The 2015 digital ad revenue is $10 billion more than in 2014 with mobile ads accounted for 35% of the ad revenues in the US compared to 25% the previous year according to IAB 2015 Internet …


Native ads to drive 63 percent of mobile display ad spend by 2020

By 2020, media buyers will spend $84.5 billion on mobile advertising, with mobile accounting for 75.9 percent of all digital ad spend globally, as revealed in a new study by Facebook and IHS Inc. Third-party in-app native advertising will be the fastest-growing ad format in digital advertising and is anticipated to grow at a 70.7-percent …


IAB Publishes Guide to Optimize Ad Viewability

Recently, the IAB published a primer with tactical tips and best practices for increasing viewable impressions of desktop display and video ads. IAB intends to help publishers improve the ad tech side of their business and address the three ad delivery levers. (1) site redesign to ensure that ads are positioned optimally; (2)latency improvements to …


10 Sure-Fire Tips to Increase Web Traffic: Your Ultimate Weekly Guide

Increase web traffic and improve your site’s performance by trying out this ten sure-fire tips. Start with… 1. Submit Your Content to Community Sites Share your articles and information to community sites similar to reddit such as Inbound, GrowthHackers or Triberr. Your traffic might be pumped up but just make sure to avoid spammers. 2. …


10 Sure-Fire Tips to Increase Web Traffic: Your Ultimate Weekly Guide

This week, we want you to learn more strategies to increase web traffic to your site. You can start with… 1. Retargeting Ads Try checking out sites like Hubspot to learn about retargeting. A “retargeting pixel” in platforms such as Google, Facebook and Twitter will send people back to your site after they’ve already visited …


10 Sure-Fire Tips To Increase Web Traffic : Your Ultimate Weekly Guide

Not having the same budget compared to our competitors nor the army of marketers that they could hire may often lead us to wonder how our small businesses could stand out in the crowded digital market. Give yourself a boost by following these tips and increase web traffic. 1. Buy Physical Ads Browse through a …


10 Sure-Fire Tips To Increase Web Traffic: Your Ultimate Weekly Guide

Increase web traffic by following these sure-fire tips! 1.Use HARO to be featured in articles Try signing up for HARO (help a reporter out) and get the chance to be interviewed by reporters looking for experts in a certain field. Reporters in HARO are looking for experts in a certain field and you can always …

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