When asked what most people’s first app of the day is, it’s always the entertainment that dominates. Presumably, social media takes people’s schedule by storm. However, it is the news and information category that still has the highest loyalty and consistency of use. This is just part of the information released in the Q2 2015 …
It’s that time of the year again. With 2014 behind us, we have come up with a few predictions for 2015 regarding the mobile advertising industry. Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, but do so responsibly. As …
The increasing use of mobile devices, mobile web, advancement of network technologies, and multiple advertising platforms, creates new opportunities in the advertising market. Gartner expects global mobile advertising spending to reach $18 billion this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be …
