Category - All News


What Does the Future Hold for Programmatic Advertising?

It is the best time to check out the latest trends in media and advertising, much because of the increasing growth of programmatic advertising. It is not limited to banner ads, but a great deal of advertising opportunities. The earlier phase had marketing teams placing small funds to it. It soon proved to be an efficient …


Advertisers Need Better Publishers

Ideally, advertisers look upon good publishers to have good advertising results. At Ad:Tech SF, Heather Vale of Performance Marketing Insider interviews Donna Hui and Lenny Kwan, Publisher Development for engage: BDR. In the video, they discuss about what types of publishers they deal with, what they require from publishers, how the quality of publishers affect …


Apple iOS 9 Ad-Blocking Worries Publishers and Advertisers

In the 2015 Worldwide Developers Conference held in San Francisco, Apple launched its latest operating system, the iOS 9. At the same time, Safari engineer, Ricky Mondello had also announced on twitter that the iOS will offer ad-blocks, a new feature that blocks mobile banner ads. This means developers will create extensions, blocking all pop-ups, images, …


The RTB Environment and Impression Waterfall

There is a huge benefit for publishers working with multiple ad networks. Having a knowledge base in this, moves publishers toward successful impressions through the use of real-time bidding. Performance-based and brand advertisers go beyond boundaries to invest in high CPM’s for ad inventory with targeted markets, high in performance and are safe. How can …


The Next Era of Online Ads: The Rise of Video Ads

After Facebook, Youtube, Instagram and other social media sites have launched their use of video ads, it is certainly clear that jumping into this trend can take your brand to a whole new level of online presence. As they say, if you want to make more money out of your advertisements, jump into video. However, …


YouTube—A New Convenient Way to Shop

TrueView for shopping introduces the latest shopping solution through YouTube. Whether or not it’s reviewing a product or understanding how to prepare a soufflé, people rely on videos to help them get through a task. We see this as micro-moments, where consumers automatically use a device to learn, decide and buy things. To draw the …


Mobile operators plan to block online advertising

Several mobile operators plan to block advertising on their networks, setting the stage for a battle with digital media companies such asGoogle, AOL and Yahoo. One European wireless carrier told the Financial Times that it has installed blocking software in its data centres and planned to turn it on before the end of 2015. The …


High-End Video Production Doesn’t Mean Bigger Or Better ROI

It’s commonly assumed that creating effective video advertising means spending big money. But what if I told you that you could spend a fraction of your budget while providing enormous value to your marketing campaign, customers, and end goal? Thanks to the constant evolution of technology and a grown-up consumer market, the future is here, and …


Is Your Web Site Holding Back Sales?

While that may be true to some extent, more often the culprit is an outdated Web site with confusing messaging or lousy content. These days, a lot of attention is paid to social media, mobile apps, big data analytics, retargeting, email automation, etc. However, your humble Web site is the hub of all these efforts …


Comment Anonymously on anything with Cloak App

The trend toward anonymous social applications which are social may be diminishing in popularty , but others believe there’s still a place for online conversations where users don’t need to reveal their genuine identity. Here’s an example: Cloaq, the anonymous app where users never had to give you an identifying bit of information, like a …

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