The rise of social media has seen a big increase in the use of brand influencers. In the last two years, “influencer marketing” as a search term on Google Trends has risen by 400%. But working with the right sort of influencer is critical – you must choose one which fits well with your brand and has …
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn. Toward the beginning of today at the Bing Partner Summit, at Microsoft central station, the organization reported another show arrange, the Microsoft Audience Network (MSAN). Despite the fact that the organization has had the “Bing Audience Network,” the new …
Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018 Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital …
