Archives - December 2015


Adblock Plus Reveals How Ad Blockers Work

Despite installing ad blockers, companies may now pay publishers to show their ads. In the advent of the current ad blocking dilemma, Adblock Plus, one of the world’s leading advertisement blockers paves its way to acceptable advertising program and reveals how ad blockers work. Acceptable advertising is one controversial program which enables sites to pay …


Display and Programmatic Vital to the Future of Digital Advertising

    Display advertising growing ad spend   Recent report from IAB Europe’s AdEx Benchmark H1 revealed that online advertising grew 9.7% to €16bn in the first half of 2015, up from €14.6bn in the first half of 2014. With the 13% year-on-year growth, display advertising now accounts for €5.6 bn of all advertising spend, …


IAB: US Online Ad Revenue Hit Record $5.5 Billion

    Online advertising revenues appear to be balancing out. US Online ad revenue was reported to reach $5.5 billion according to estimates presented by The Interactive Advertising Bureau (IAB) in tandem with PricewaterhouseCoopers in their third-quarter figures, up 1.7 percent from the second quarter of 2009, but still down 5.4 percent from the same …