Advertisers are being compelled to find new and better ways to reach consumers for their brand campaigns. Contending with the short attention spans of consumers to even notice digital ads is one of the greatest challenges in the business and gets even more difficult with consumer’s use of ad blocking softwares. According to a recent …
Display advertising has become the trend of the century opening great opportunities for advertisers to deliver their brand messages to site visitors and increase sales on their products. However, this strategy of advertising might be difficult to capture viewer’s attention due to small windows and spaces allotted for the advertisers in the publisher’s site. This …
Automated ad buying costs more than the traditional methods and is going to get exponentially more expensive. AOL CEO Tim Armstrong in his talk during the Advertising Week stated that marketers should not be surprised by how much more automated ad buying costs than traditional methods today. This is only due to the fact that …
Recently, more companies have turned to native advertising to promote their brands as it has proven to be more profitable compared to traditional online advertising so far. Native ads are types of online advertising that matches the form and function of the platform on which it appears. It can increase brand lift as much as …
Publishers will be paid only for the ads that are fully viewable by the users as recently announced by Google on its AdWords blog. As Google Display Network is aiming for a 100% viewable ads in the coming few months, advertisers will be paying 30% premium to use this new viewable ads model. In their …
Adobe predicts 2015 online holiday season spending to reach $83 billion – with the 11% year-over-year increment in web spending. As per the Adobe Digital Index 2015 Holiday Shopping Predictions, this year’s Cyber Monday online deals will augment up to 12-percent year-over-year, moving to a record $3 billion in one day. Highest online sales could …
