Archives - October 2015


U.S. Digital Ad Spending to Exceed Television Spending in 2016

U.S. Digital media ad spending is anticipated to exceed TV ad spending according to recent forecast from Magna Global. Magna Global’s director of global forecasting Vincent Letang further explains that the digital media ad revenue will surpass TV ad income in U.S. earlier than expected with $66 billion in revenue. Relative to this fact, it …


Ad Blocking Apps Plummets iOS Safari Clicks

Ad Blocking Apps caused a drop in iOS Safari Clicks by 19%. Apple’s choice to permit advertisement blocking applications on the App Store has been denounced as the end of mobile advertising as we are aware of it. Although others believed it won’t have any effect on advertiser’s capacity to reach mobile audiences, almost everyone …


Twitter to feature pre-roll video advertising to video tweets

A new Twitter service platform will need clients to watch pre-roll advertising on videos in tweets. Twitter’s Amplify product will embed advertising into related videos in light of the categories picked by the advertiser. Equivalent to the model utilized by YouTube, the product offers payment to Twitter users for featuring short advertisements before their own …


Facebook Triumphs Over Google Display Ads Growth

Facebook FB +0.82% continues picking up on Google display ads growth GOOGL +0.75% in the business of selling display advertisements that bolster a large number of websites and applications.   Recent survey reveals that Facebook saw 40% growth during the last three months in display ads conveyed via automated technology known as “programmatic”. Following an …


Ad Blockers Can’t Prevent UK Display Ad Revenue from Hitting Record High

Display advertising has taken its largest ever share of UK digital ad budgets in H1 courtesy of a 27.5% year-on-year increase in spend. The announcement, based on stats from the IAB, comes as the display advertising industry faces criticism over its ability to weather a reported surge in ad-blocker usage. Video ad spend saw growth …