Archives - December 2014


Breaking the Records: $12.4 Billion for Fourth Quarter 2014

The fourth quarter 2014 broke all records for online advertising expenditures—and jumped an amazing 17%  since the same time last year. The  IAB Internet Advertising Revenue Report says the figures also mark a 6.5% increase from Q2 2014, which totaled $11.7 billion. The full report is issued twice yearly for full and half-year data, and …


Identifying Digital Ad Fraud And How To Get Rid of It

It ranks as one of the Interactive Advertising Bureau’s (IAB) top initiatives for the next five years according to Randall Rothenberg, the organization’s President and CEO. In fact, the IAB spotlighted the issue of online ad fraud at its Annual Conference in February and has put a major effort into strengthening its Traffic Of Good …


Facebook’s Updated Newsfeed In January Means New Challenges For Social Marketers

Facebook’s Updated Newsfeed, Facebook announced that beginning in January 2015, users will see less promoted page content in their News Feeds. The change comes from a survey Facebook conducted with its users “Why we often look to people on Facebook to tell us how we can improve,” the company said in its post.  ”As part of an …