Archives - January 2015


Why 2015 Is The Year For Mobile Advertising

It’s that time of the year again. With 2014 behind us, we have come up with a few predictions for 2015 regarding the mobile advertising industry.  Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, but do so responsibly.  As …


Twitter Ruffles Own Feathers With Speculated New Auto-Play Video Ad Product

New Auto-Play Video Ad Product Twitter is gearing up to introduce a new video ad product, according to Ad Age earlier this week. It’s no secret that advertisers love Facebook’s auto-playing video ads as well as YouTube’s pay-for-plays platform that allows higher engagement with consumers. Not on to get lost in the flock, Twitter’s potential to combine …


The Often Overlooked Side Of The Digital Publishing World “Optimization”

Digital Publishing World Publishers invest a great deal of time and effort into negotiating the contract and getting media spend for premium ads like internet ad network, display banner ads, high cpm banner ads, best rtb ad network, highest paying ad network. However, once the ink is dry, too many miss the next step – …


IAB Shares Their 2015 Predictions: Highest paying ad network “2015 Will Be A Big Year For Mobile”

Highest paying ad network {internet ad network | display banner ads | high cpm banner ads | best rtb ad network | highest paying ad network} With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Anna Bager, Scott Cunningham and Mike Zaneis of IAB share their thoughts …