Archives - June 2015


Programmatic Buying and Real-Time Bidding

When you talk about programmatic ad buying, you are not simply referring to real-time bidding. Non-real-time-bidding methods are widely available according to columnist, Matt Ackley. And you can benefit from them too. For the past few years, real-time bidding (RTB) revolutionized marketing, from social to display ads. It runs by selling the ads using audience …


How To Brand For Millennials and Digital Advertising

The social media week has brought a good digital advertising insight for the millennials. Research shows that millennials are closely linked to the digital sphere. While other generations may get into the digital mindset, it only runs for a short period, when using technology. On the other hand, millennials have a constant link to technology. …


Verizon Buys Aol

  Verizon Communications has just completed its purchase of AOL for a total of $4.4 billion. Being an odd digital matchup, this has brought out big news in the internet ad network platform. No one could have imagined the combination of a mobile phone provider and an owner of popular content sites like TechCrunch, Engadget …


Rubicon Project Announces, Mobile Climbs 20% of Programmatic Ad Spend

According to ad tech giant, Rubicon Project, mobile ad platform spending has increased to more than 1,300 percent between Q1 2013 and Q1 2015. That is a huge mark up in just two years. On the programmatic ad buying and selling, mobile  went from 3 percent two years ago to 20 percent today. This data …


5 Clever Ways to Make Money with a WordPress Blog

There are many benefits of owning a blog. One of the best benefits that bloggers look forward to is the monetary advantage. However, this does not come right after you start your blog, which is why experts recommend a well-planned strategy to build traffic in your site. What are the clever ways to make money …


What Does the Future Hold for Programmatic Advertising?

It is the best time to check out the latest trends in media and advertising, much because of the increasing growth of programmatic advertising. It is not limited to banner ads, but a great deal of advertising opportunities. The earlier phase had marketing teams placing small funds to it. It soon proved to be an efficient …


Advertisers Need Better Publishers

Ideally, advertisers look upon good publishers to have good advertising results. At Ad:Tech SF, Heather Vale of Performance Marketing Insider interviews Donna Hui and Lenny Kwan, Publisher Development for engage: BDR. In the video, they discuss about what types of publishers they deal with, what they require from publishers, how the quality of publishers affect …


Apple iOS 9 Ad-Blocking Worries Publishers and Advertisers

In the 2015 Worldwide Developers Conference held in San Francisco, Apple launched its latest operating system, the iOS 9. At the same time, Safari engineer, Ricky Mondello had also announced on twitter that the iOS will offer ad-blocks, a new feature that blocks mobile banner ads. This means developers will create extensions, blocking all pop-ups, images, …


The RTB Environment and Impression Waterfall

There is a huge benefit for publishers working with multiple ad networks. Having a knowledge base in this, moves publishers toward successful impressions through the use of real-time bidding. Performance-based and brand advertisers go beyond boundaries to invest in high CPM’s for ad inventory with targeted markets, high in performance and are safe. How can …


The Next Era of Online Ads: The Rise of Video Ads

After Facebook, Youtube, Instagram and other social media sites have launched their use of video ads, it is certainly clear that jumping into this trend can take your brand to a whole new level of online presence. As they say, if you want to make more money out of your advertisements, jump into video. However, …