Archives - April 2016


IAB: $10 Billion Digital Ad Growth Driven By Mobile

US online ad revenue hit $59.6 billion in 2015 with $10 billion digital ad growth driven by mobile ads. The 2015 digital ad revenue is $10 billion more than in 2014 with mobile ads accounted for 35% of the ad revenues in the US compared to 25% the previous year according to IAB 2015 Internet …


Native ads to drive 63 percent of mobile display ad spend by 2020

By 2020, media buyers will spend $84.5 billion on mobile advertising, with mobile accounting for 75.9 percent of all digital ad spend globally, as revealed in a new study by Facebook and IHS Inc. Third-party in-app native advertising will be the fastest-growing ad format in digital advertising and is anticipated to grow at a 70.7-percent …