Archives - June 2014


Going Native

One of the most important debates in mobile app development has been the trajectory of the mobile web compared to native apps. The question has been whether mobile web apps can gain enough support on iOS, Android and other mobile operating systems to provide a good user experience and ultimately compete with proprietary apps. We …


“Demand Fusion” Tech, OpenX Ad Network helps Publishers Take A Smarter Approach To RTB

Ad tech company OpenX is announcing a new version of its supply-side platform today, which co-founder and Chief Revenue Officer Jason Fairchild described as “SSP generation two.” OpenX offers a number of ad tools for online publishers, including an ad server, an ad exchange and, following the acquisition of LiftDNA in 2012, an SSP (which helps publishers automate …