By 2020, media buyers will spend $84.5 billion on mobile advertising, with mobile accounting for 75.9 percent of all digital ad spend globally, as revealed in a new study by Facebook and IHS Inc. Third-party in-app native advertising will be the fastest-growing ad format in digital advertising and is anticipated to grow at a 70.7-percent …
Advertisers are being compelled to find new and better ways to reach consumers for their brand campaigns. Contending with the short attention spans of consumers to even notice digital ads is one of the greatest challenges in the business and gets even more difficult with consumer’s use of ad blocking softwares. According to a recent …
Recently, more companies have turned to native advertising to promote their brands as it has proven to be more profitable compared to traditional online advertising so far. Native ads are types of online advertising that matches the form and function of the platform on which it appears. It can increase brand lift as much as …
