Tag - programmatic


IAB: $10 Billion Digital Ad Growth Driven By Mobile

US online ad revenue hit $59.6 billion in 2015 with $10 billion digital ad growth driven by mobile ads. The 2015 digital ad revenue is $10 billion more than in 2014 with mobile ads accounted for 35% of the ad revenues in the US compared to 25% the previous year according to IAB 2015 Internet …


Technorati Survey Reveals Publishers Programmatic Frustration

Technorati found out that almost half of publishers (45.45%) are having programmatic frustration as they are  not being able to have demand partners compete with each other on each impression. The given data was the result of the company’s survey in conjunction with Digiday, from June 23rd to July 10th last year. Over 600 buy …