Tag - Global Mobile Advertising


IAB: $10 Billion Digital Ad Growth Driven By Mobile

US online ad revenue hit $59.6 billion in 2015 with $10 billion digital ad growth driven by mobile ads. The 2015 digital ad revenue is $10 billion more than in 2014 with mobile ads accounted for 35% of the ad revenues in the US compared to 25% the previous year according to IAB 2015 Internet …


Global Mobile Ad Spends To Reach $41.9 Bn by 2017

Global mobile ad spends is expected to reach a whopping $41.9 billion by 2017 from the about $13.1 billion last year, said research firm Gartner. In 2014 too, the mobile advertising market is estimated to grow moderately to $ 18 billion, said the research firm emphasizing that growth will be fueled by improved market conditions …