Tag - ad spending


Social Ad Spend Rises 50% in Final Quarter of 2015

Compared with the same period a year ago, social ad spend rose 50% in the last quarter of the year 2015. The figures are based on Kenshoo’s analysis of more than 550 billion impressions, 11 billion clicks and $6 billion in advertiser spend made through its Infinity Suite. Rob Coyne, Kenshoo’s managing director for EMEA …