The fourth quarter 2014 broke all records for online advertising expenditures—and jumped an amazing 17% since the same time last year. The IAB Internet Advertising Revenue Report says the figures also mark a 6.5% increase from Q2 2014, which totaled $11.7 billion. The full report is issued twice yearly for full and half-year data, and …
It ranks as one of the Interactive Advertising Bureau’s (IAB) top initiatives for the next five years according to Randall Rothenberg, the organization’s President and CEO. In fact, the IAB spotlighted the issue of online ad fraud at its Annual Conference in February and has put a major effort into strengthening its Traffic Of Good …
Facebook’s Updated Newsfeed, Facebook announced that beginning in January 2015, users will see less promoted page content in their News Feeds. The change comes from a survey Facebook conducted with its users “Why we often look to people on Facebook to tell us how we can improve,” the company said in its post. ”As part of an …
How is Facebook going to monetize Messenger? Not by featuring games in the app like Korea’s KakaoTalk, at least for now. Instead, Facebook could concentrate on solving new problems with Messenger. When I pressed Facebook’s EMEA Director of Platform Partnerships Julien Codorniou about whether Messenger would become a platform that hosts non-chat experiences but determined there were better ways …
In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange itself so it’s important to research an exchange’s available features—and determine their value to your organization—before committing that investment. Here are a few …
Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the cross-platform digital video advertising service. TechCrunch has heard that term sheets have been signed, and that the price, if the …
Facebook will be launching out a major new ad network, which will allow them to display advertisements throughout the web, according to a recent Wall Street Journal article. This launch is a long time in coming, and will put them in a position to directly compete with Google when it comes to being the ad …
The increasing use of mobile devices, mobile web, advancement of network technologies, and multiple advertising platforms, creates new opportunities in the advertising market. Gartner expects global mobile advertising spending to reach $18 billion this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be …
Time spent on mobile continues to increase at an explosive rate and has now reached more than 23% of total media consumption. Even so, most companies are still only starting to scratch the capabilities of how they can use mobile devices to drive their business forward. Mobile devices extend and expand the customer journey in complicated …
Google made a small but important update to Google Analytics today that finally makes it easy to exclude bots and spiders from your user stats. That kind of traffic from search engines and other web spiders can easily skew your data in Google Analytics. Unfortunately, while generating fake traffic from all kinds of bot networks is big business and accounts for almost …
