Tag - advertisers


Advertisers Need Better Publishers

Ideally, advertisers look upon good publishers to have good advertising results. At Ad:Tech SF, Heather Vale of Performance Marketing Insider interviews Donna Hui and Lenny Kwan, Publisher Development for engage: BDR. In the video, they discuss about what types of publishers they deal with, what they require from publishers, how the quality of publishers affect …


Apple iOS 9 Ad-Blocking Worries Publishers and Advertisers

In the 2015 Worldwide Developers Conference held in San Francisco, Apple launched its latest operating system, the iOS 9. At the same time, Safari engineer, Ricky Mondello had also announced on twitter that the iOS will offer ad-blocks, a new feature that blocks mobile banner ads. This means developers will create extensions, blocking all pop-ups, images, …