Tag - display advertising

11
Dec

Display and Programmatic Vital to the Future of Digital Advertising

    Display advertising growing ad spend   Recent report from IAB Europe’s AdEx Benchmark H1 revealed that online advertising grew 9.7% to €16bn in the first half of 2015, up from €14.6bn in the first half of 2014. With the 13% year-on-year growth, display advertising now accounts for €5.6 bn of all advertising spend, …