Technorati found out that almost half of publishers (45.45%) are having programmatic frustration as they are not being able to have demand partners compete with each other on each impression. The given data was the result of the company’s survey in conjunction with Digiday, from June 23rd to July 10th last year. Over 600 buy …
Display advertising growing ad spend Recent report from IAB Europe’s AdEx Benchmark H1 revealed that online advertising grew 9.7% to €16bn in the first half of 2015, up from €14.6bn in the first half of 2014. With the 13% year-on-year growth, display advertising now accounts for €5.6 bn of all advertising spend, …
According to ad tech giant, Rubicon Project, mobile ad platform spending has increased to more than 1,300 percent between Q1 2013 and Q1 2015. That is a huge mark up in just two years. On the programmatic ad buying and selling, mobile went from 3 percent two years ago to 20 percent today. This data …
