Tag - mobile ad platform

22
Jun

Rubicon Project Announces, Mobile Climbs 20% of Programmatic Ad Spend

According to ad tech giant, Rubicon Project, mobile ad platform spending has increased to more than 1,300 percent between Q1 2013 and Q1 2015. That is a huge mark up in just two years. On the programmatic ad buying and selling, mobile  went from 3 percent two years ago to 20 percent today. This data …