Tag - aol


AOL on Advertising: Its About to Get ‘Exponentially More Expensive’

Automated ad buying costs more than the traditional methods and is going to get exponentially more expensive. AOL CEO Tim Armstrong in his talk during the Advertising Week stated that marketers should not be surprised by how much more automated ad buying costs than traditional methods today. This is only due to the fact that …


AOL Takes Over Microsoft Display Ad Business

AOL is now taking over display ad sales for Microsoft including mobile and video ads across nine countries. It was announced that Microsoft signed a deal for Bing to power AOL in a span of 10 years, which seems to overthrow Google from the position starting January 2016. Display Ads Micorsoft continues to host ads on …


Verizon Buys Aol

  Verizon Communications has just completed its purchase of AOL for a total of $4.4 billion. Being an odd digital matchup, this has brought out big news in the internet ad network platform. No one could have imagined the combination of a mobile phone provider and an owner of popular content sites like TechCrunch, Engadget …