Tag - google


Google Will Pay Publishers for Viewable Ads Only [Policy Update]

Publishers will be paid only for the ads that are fully viewable by the users as recently announced by Google on its AdWords blog. As Google Display Network is aiming for a 100% viewable ads in the coming few months, advertisers will be paying 30% premium to use this new viewable ads model. In their …


Facebook Triumphs Over Google Display Ads Growth

Facebook FB +0.82% continues picking up on Google display ads growth GOOGL +0.75% in the business of selling display advertisements that bolster a large number of websites and applications.   Recent survey reveals that Facebook saw 40% growth during the last three months in display ads conveyed via automated technology known as “programmatic”. Following an …


AOL Takes Over Microsoft Display Ad Business

AOL is now taking over display ad sales for Microsoft including mobile and video ads across nine countries. It was announced that Microsoft signed a deal for Bing to power AOL in a span of 10 years, which seems to overthrow Google from the position starting January 2016. Display Ads Micorsoft continues to host ads on …