Adobe predicts 2015 online holiday season spending to reach $83 billion – with the 11% year-over-year increment in web spending. As per the Adobe Digital Index 2015 Holiday Shopping Predictions, this year’s Cyber Monday online deals will augment up to 12-percent year-over-year, moving to a record $3 billion in one day. Highest online sales could …
U.S. Digital media ad spending is anticipated to exceed TV ad spending according to recent forecast from Magna Global. Magna Global’s director of global forecasting Vincent Letang further explains that the digital media ad revenue will surpass TV ad income in U.S. earlier than expected with $66 billion in revenue. Relative to this fact, it …
Ad Blocking Apps caused a drop in iOS Safari Clicks by 19%. Apple’s choice to permit advertisement blocking applications on the App Store has been denounced as the end of mobile advertising as we are aware of it. Although others believed it won’t have any effect on advertiser’s capacity to reach mobile audiences, almost everyone …
A new Twitter service platform will need clients to watch pre-roll advertising on videos in tweets. Twitter’s Amplify product will embed advertising into related videos in light of the categories picked by the advertiser. Equivalent to the model utilized by YouTube, the product offers payment to Twitter users for featuring short advertisements before their own …
Facebook FB +0.82% continues picking up on Google display ads growth GOOGL +0.75% in the business of selling display advertisements that bolster a large number of websites and applications. Recent survey reveals that Facebook saw 40% growth during the last three months in display ads conveyed via automated technology known as “programmatic”. Following an …
Display advertising has taken its largest ever share of UK digital ad budgets in H1 courtesy of a 27.5% year-on-year increase in spend. The announcement, based on stats from the IAB, comes as the display advertising industry faces criticism over its ability to weather a reported surge in ad-blocker usage. Video ad spend saw growth …
Banner ads are still the best ad format among the different web marketing formats. According to the findings of AppNexus of the day-to-day execution of campaigns, Q 2015 Digital Advertising Index, banner ads are actually offering marketers the highest click-through rates. This research is based on over 80,000 campaigns transacted in that quarter. It is …
Google is giving out a new ad option to advertisers. Gmail has already been using native ads, the ones we see at the top of our inbox. Just recently, Google increased its advertising game by making it easier and interesting enough for all advertisers to buy directly from AdWords. These ads are automatically collapsed once …
Are you tired of seeing long-length videos that take so much of your time? Well, you don’t have to spend that much time to get information. You don’t even have to cut it at mid-time because more companies are implementing the short-length video. One major PC brand, Lenovo has just realized this video advertising technique …
Flash is nearing the end as Google will start banning it on September 1. Google has just announced its halt on playing Flash on Chome to “improve performance for users.” Considering that Chrome is the most popular browser and controls 63% of the market, it is bad news for Adobe’s Flash. The decision was made …