It is impossible to imagine life if Smartphones were not a part of our daily lives. The way we communicate and access to the rest of the world would have been more difficult. Thinking about the advantage of today’s technology, are we really making the most of it? Better yet, are marketers and advertisers making …
In July 2015, there were 1.8 million videos uploaded on Facebook. It has recorded 68.5 billion views for 251 thousand different creators. However, those numbers are not the only ones to be amazed about. How about the video creators of the most viewed videos? Top Video Creators According to Tubular, the 5 most watched Facebook …
Nowadays, any business finds the need to use social media marketing. Doing so expands your customer reach by providing more information about the business. It can also be an opportunity to develop relationships that may increase customer retention, sales, and improve brand reputation. With the fast paced technological changes, it is harder to keep up …
While the mobile ad fraud is increasing, marketers must look out for adblockers becoming a standard use. Adblock Plus pointed out that marketers should be concerned about the issue of mobile ad fraud. The result of this well known desktop ad blocker is similar to the popularity of mobile adblockers than what we see on …
When asked what most people’s first app of the day is, it’s always the entertainment that dominates. Presumably, social media takes people’s schedule by storm. However, it is the news and information category that still has the highest loyalty and consistency of use. This is just part of the information released in the Q2 2015 …
The truth is now in the open. Consumers prefer not seeing online advertisements at all, even the best internet ads. Technology enthusiasts came together to bring out ad-blocking software into the online interface. This has significantly changed online advertising, from magazines to gaming, and across different websites. Through the years, ad blocking has gradually become …
The new report from a programmatic media survey indicates that programmatic is now mainstream but is more diverse. This means that more marketers are implementing programmatic media purchases in their digital media spending. Programmatic media buying is currently a core element in the successful advertising campaigns of marketers. It has developed in many aspects including business practices, …
An estimation of $23 billion of display ads spending by companies is expected this year. In 2019, the estimate is expected to rise to $37.6 billion. Considering these digits, it is safe to say that investing on display ads is a good idea. Despite the good news, there is a possibility for fraud to take …
Mobile is becoming the core of connectivity. The next few years will bring technology into the background while it becomes incorporated in our devices. In a few years, we may be able to change fabric color through the reaction of electric charges. Wearers can control light patterns to complement the surrounding colors and elements. The …
Understanding Ad optimization space revolves around differentiating DFP, Ad Exchange and AdSense. Most of the questions asked are as follows: What’s the difference between AdSense and AdX? What’s the most effective way to use Google Ad Exchange? Should I give 100% of my ad inventory to Google? What is dynamic allocation and how does it …